Hi friend

We've had a fantastic November, oversubscribing our crowdraise and hitting both our max targets: £300k and over 300 investors. I'm wrapping up final admin with Seedrs, and once that's complete, we'll be 100% focused on the future ahead: selling our SaaS to venues. **

Key updates:

• The raise is done and we have an amazing range of new investors on board! Seedrs said the admin should take 2-3 weeks, (from this past Monday), so we should have the money mid December.
• SaaS features are moving along swiftly.
  • Calendar system: Done
  • CRM: 70% done
  • Internal team communications: done
  • Payments dashboard: 60% done
  • Next: Phone system integration
• Traffic is growing, thanks to our work on SEO.
  • We received 4440 clicks from organic Google searches in Nov, compared to our previous record of 3910 in Oct. For comparison, we were floating around 2100 this whole year till July.
  • SEO traffic in November, contributed 89% of our total traffic, up from around 50% before June.
  • Total traffic has been increasing 5-15% MoM for 5 months in a row now.
  • Deeper dive on this below.
• Other notable things
  • 30 organic new listings in November, including some new listings by old hosts (all driven by SEO)
    • This is even before we revamp our host info pages, which is a task for this month.
  • Close to record booking requests in a month, despite all focus on fundraise
  • I created a deep dive into Tutti for anyone who wants to learn more about us anytime: https://tuttispace.notion.site/Tutti-77fb4bd588b840fda166c92679bc9d64 (with stakeholder newsletters dating back 4 years, I expect it'll make for some good bedtime reading)

Ask

• Do you know any photo, video, rehearsal, or recording studios?
  • Please send me a list of any you can think of, and let me know if you can offer warm intros.
  • If they’re not already listed on Tutti, and you know them well enough, I’d love for you to introduce us.

Another stunning location from Location Creation.

The photo here was edited using AutoEnhance.ai (a new investor's company).

Follow ups to what we mentioned last time (lows or highs):

• Still struggling to test our new payment provider, so that integration is holding up our payment systems. Fortunately, there's a lot of internal dashboard systems we needed to build and edit in the meantime so we're pushing forward with those.
• Fabio D'Andrea's awesome music video with Rose Leslie is being released in January. We're going to try and do some coordinated PR to make the most of such a high profile collaboration in our spaces.